Every sales organization has room for improvement, even those at the pinnacle of their industry. The overall goal of all sales incentive programs should be to help all sales people rise to new levels of success and excellence.
By looking at the performance of the people on your team, you can develop an approach designed to bring out the best in each person. Because each person will likely respond to different things, it's good to include various elements in your program, such as inspiration, training, competition, recognition and rewards that motivate the range of individuals—from those driven primarily by short-term rewards to those motivated by larger long-term rewards. An intelligently designed program will consider the impact of the program on all of your sales team members.
When designing your program, it can be helpful to take a very general look at the people whose performance you are looking to influence. Because the performance of every individual is the result of many influences, this is only the beginning of the process. We suggest that you think of your team as divided into three categories:
Ideas that seem ingenious may turn out to actually hurt sales. A sales incentive program should carefully avoid common traps:
Whenever possible, launch your program with a live event, announced by one or more presenters in front of the program participants. It's better to have the "event" on or as close as possible to the actual launch date, so that participants can leave the event ready to start. Announce the event in advance, to help build interest and to add importance to your message. Keep some mystery about the event, promise that it will be something new and exciting. Depending on the work environment, announce the event in advance in multiple forms of communication, including posters in the workplace. Even if you are hosting to a small group, announce the event in advance to enhance its significance.Request a guided tour
Once your program starts, you want to keep the momentum building. Congratulate successful participants at meetings. Encourage them to share their secrets of success. Keep the program goals alive. And keep it fun!Ask an expert now
Why wait one more day? Contact us today, and we'll show you how easy it is to supercharge your organization's sales team. Just call us or chat online to schedule a demo, get a free consultation questions, or request more info. We want to help you build sales!Create sales magic